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Know Your Numbers = Know Your Business
Real Estate Plan of the Week In Your Inbox Every Sunday
Magali Pattison
May 18, 2025
You got into real estate for the freedom…
time freedom
financial freedom
life on your terms.
But winging it every day doesn’t create freedom.
Systems do. Consistency does.
And here’s the truth no one tells you…
Until you know your numbers, you’re flying blind.
You don’t need a complicated system or a new app.
You just need to:
Track. Review. Repeat.
This week, I’m giving you exactly what to track and why it matters.
Track with Purpose
Every day, jot down these 3 things:
✔️ Conversations
✔️ Appointments Set
✔️ Offers or Agreements Written
That’s it. These 3 tell the truth about your momentum.
Need a plug-and-play tracker?
📝 Grab our printable paper tracker Here
🧮 Want more structure? Try CTEreTracker.com
💼 Want a total system that integrates with your CRM? Check out Sisu.co
Real Conversion Numbers to Know
Here are real-world averages across the industry (and what you can expect when you show up consistently):
Lead Source | Conversations → Appt → Under Contract | Cost to Start | Top Tools to Try |
|---|---|---|---|
SOI (Sphere of Influence) | 10 → 3 → 1 | Low | Phone, FB, Coffee ☕ |
Open Houses | 20 → 5 → 1 | Low-Med | Open House Pro, Your CRM |
Expired Listings | 30 → 5 → 1 | Low | RedX, Vulcan7 |
Direct Inquiries (Zillow, Realtor, etc.) | 10 → 4 → 1 | High | Zillow Flex, Redfin, Realtor, Ojo |
PPC (Google, Meta) | 60 → 10 → 1 | Med-High | Sierra, Ylopo, Google Ads |
Circle Prospecting | 100 → 5 → 1 | Low | Mojo Dialer, RedX |
Note: If those numbers feel off, it’s usually not the leads. It’s the follow-up.
(Truth bomb: Most agents quit at 2 follow-ups. It takes 6-8+.)
🎯 One Simple Action:
Track your numbers every day for 5 days this week.
Even if it’s just with a sticky note or the back of your notebook.
Because when you know your numbers,
you know exactly where to lean in and where to let go.
You don’t need more leads. You need more clarity.
Make every day count!
#LevelUp🚀
See you next Sunday,
Magali
Envision VA Home | Agent Launch
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