- The Agent Launch
- Posts
- The listing price reduction conversation (and why it starts on day 1)
The listing price reduction conversation (and why it starts on day 1)
Real Estate Plan of the Week In Your Inbox Every Sunday
Magali Pattison
August 10, 2025
If you’ve been in the game long enough, you know the moment.
That listing that showed great, launched strong, got some clicks… then crickets.
Now you’re sitting across from a seller, mentally rehearsing the “price reduction” talk, wishing you’d brought it up sooner.
Here’s the thing — you can avoid that knot-in-your-stomach moment entirely.
The agents on our team don’t wait for a stale listing to have the talk.
They bake it into the relationship from day one.
This Week’s Playbook
What we teach our team to do in every listing
1. Set expectations right after the ink dries
Once the listing agreement is signed, tell the seller exactly how you’ll review the market together:
“Every Friday, I’ll send you a short report on traffic, feedback, and competition. If we go a week with low traffic or two weeks with good traffic but no offers, we’ll meet to adjust strategy. Sometimes that means repositioning the price. The goal is to keep you first in line to sell.”
Now it’s not an ambush later. It’s a plan you both agreed to.
2. Deliver a weekly seller report
One page. Same day every week.
Metrics, feedback themes, and the “one big thing” you did that week to get their home sold.
That one big thing? It’s not “posted on the MLS.” It’s action they didn’t expect like handwritten letters to the neighborhood or calling every agent who’s shown a similar home in the last 12 months.
3. Lead with market math, not opinion
Absorption rate, months of inventory, failure rate, active competition, appraisal reality.
When they see the numbers, it’s not you asking for a lower price — it’s the market telling both of you what needs to happen.
4. Give options when they hesitate
If they’re not ready to adjust, walk them through the alternatives: holding costs, rental comps, long-term trends. You’re not pushing. You’re guiding them to the smartest move for their equity.
Why this works
Because when sellers know there’s a system, they trust you.
And when they trust you, they don’t ghost you, shop other agents, or stall until the listing’s expired.
Price talks don’t have to be awkward.
Set the playbook on day one, keep the weekly pulse, and let the numbers do the heavy lifting.
Want my seller report or email template?
Hit reply and I’ll send it your way.
Make every day count 🚀
Magali
Magali Pattison
Envision VA Home | Agent Launch
Virginia | Nationwide
https://envisioneers.us/careers
📩 Rate This Email: |