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The Listing System That Helped Her Win 100+ Appointments
Real Estate Plan of the Week In Your Inbox Every Sunday
Magali Pattison
July 13, 2025
Most agents wing it and hope for the listing.
Sandee Payne?
She shows up like she’s already won it.
If you read last week’s newsletter, you know Sandee took 100 listings in 10 months—without a massive team, secret leads, or burnout.
This week, we’re breaking down her pre-listing strategy so powerful that by the time she walks in the door, the seller is already sold.
The Plan in 30 Seconds
Send a pre-listing video via text and email within 2 hours of booking the appointment.
Deliver a customized pre-listing packet—digitally and in print.
Schedule a FaceTime or Zoom tour BEFORE showing up in person.
Show up like a pro: custom comps, net sheet, visuals, and clear plan.
Follow up after with a full PDF packet.
Here’s How It Works
1. The Pre-Listing Video
Pull out your phone, smile, and say:
“Hi [Name], I’m so excited to meet you this [day/time]. I’ve already started prepping and wanted to say thank you for the opportunity. If there’s anything specific you’d like me to prepare, just shoot me a quick text!”
2. The Pre-Listing Packet
Sandee uses Canva to create a digital file with:
Your story + team/brokerage (keep it under 1 page)
Recent sales (focus on strategy, not fluff)
Pricing approach explained visually
Marketing launch plan
Testimonials
Blank net sheet they can fill out
Seller success checklist
Bonus: Drop off a printed copy in a branded folder on the doorstep if it’s local.
3. The FaceTime Walkthrough
Sandee books a quick 5-minute video tour before the listing appointment. Why?
It builds more rapport.
It shows you’re proactive.
It saves time at the actual meeting, so you can focus on strategy.
No one else is doing this. It’s the easiest way to stand out.
4. Show Up with a Plan
She brings three price points (aggressive, likely, safety) with comps, timeline visuals, and a one-pager called “What Happens Next”—the seller roadmap.
She even shows them how pricing and preparation impact buyer emotion and days on market.
5. Follow-Up PDF
That night or the next morning, she sends a merged PDF of everything—pricing, roadmap, marketing plan—with a video message saying:
“Thanks again for the opportunity. I put everything in one place so it’s easy to review. I’m honored to go to work for you.”
Bonus Tip: The One-Question Close
Sandee ends with:
“After seeing the strategy, do you feel I’m the right agent to help you with your goals?”
Then she goes silent.
Your Plan of the Week
✅ Choose 3 future seller leads in your pipeline
✅ Create a 1-page pre-listing doc in Canva
✅ Practice recording your pre-listing video and store a generic version in your phone
✅ Book a FaceTime tour before your next in-person appointment
✅ End with Sandee’s one-question close
This Week’s Resource
Check out Sandee’s “Hustle to 100” Facebook group where she shares free SOPs and tools to win more listings Join here
You don’t need more leads.
You need to become the agent no seller wants to interview after meeting you.
Make every day count!
#LevelUp🚀
Magali
Magali Pattison
Envision VA Home | Agent Launch
Virginia | Nationwide
https://envisioneers.us/careers
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