The Most Overlooked Tool in Your Business (Hint: You Already Own It)

Here’s the truth:

your database is the most valuable piece of real estate you’ll ever own.

And yet… most agents treat it like that treadmill in the garage. Bought with good intentions.

Collecting dust.

If you want more closings, more referrals, and more opportunities you’ve got to turn your database into an audience.

And the cheapest, fastest way to do that?

Email.

The Megaphone Effect

Think about it like this:

you’ve got a megaphone sitting in your hand. Every week you have the chance to talk directly to hundreds (maybe thousands) of people who already know your name.

Ignore it—and you’ll get ignored.

Use it—and you’ll stay top of mind every time they think about real estate.

What the Pros Do

Top producers don’t treat weekly emails as optional.

They treat them as a pillar.

Here’s why:

• Frequency builds trust. According to Keeping Current Matters, consistent weekly touches are proven to keep your audience engaged and loyal.
  

• It’s leverage. Tom Ferry’s top coaching clients call their email list “a personal media company.” One click, thousands of impressions.
  

• It sparks referrals. Studies from NAR show that 89% of buyers would use their agent again—but most forget their agent’s name after 2 years. Email fixes that.

What To Send

Here’s where a lot of agents get stuck, they overcomplicate it.

Your people don’t need a novel from you.

They need something short, useful, and real.

Proven ideas:

• Market updates in plain English (keep it local).

• “Behind the scenes” stories of wins and lessons from your week.

• Quick homeowner tips (maintenance, money, design).

• Personal touches—holidays, milestones, what’s happening in your town.

And always give them a reason to reply. A question. A poll. An offer to send more details.

Engagement = conversion.

Plan of the Week

Start with the people you already know are active on your website and have a good email. Send them a plain text email. It’ll land in their inbox more often. Add your headshot in the signature so your name and face start sticking.

Then keep going.

Draft. Send. Repeat.

The agents who email their database consistently will outsell the ones who don’t.

Simple as that.

Wishing you and your family a happy and safe Labor Day weekend! 🇺🇸

Make every day count 🚀

Magali

PS: I’d love to hear from you. Hit reply and let’s connect!

Magali Pattison
757-846-6229
Envision VA Home | Agent Launch
Virginia | Nationwide
https://envisioneers.us/careers