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The One Thing That Separates Top Agents From The Rest...
Real Estate Plan of the Week In Your Inbox Every Sunday
Magali Pattison
July 20, 2025
...isn’t your years in the business or how many homes you’ve sold.
It’s how you answer one simple question:
“Why should I hire you?”
Most agents default to generic lines like “I’m a great negotiator” or “I really care.”
Instead, dig deeper to create a 30-second Unique Value Proposition (UVP) that hits the heart and builds trust on the spot.
This week, you’ll create yours.
A powerful, personal story that makes you unforgettable at the end of any consult.
Let’s get you chosen.
The Plan in 30 Seconds
✅ Choose three words that describe who you are at your core
✅ Reflect on who influenced those traits between ages 9–13
✅ Craft one story — 30 seconds max — that shows how those values were formed
✅ Use it at the end of every consultation to create emotional connection
My Personal UVP Example
My three words are love for learning, resilient, and systems.
“When I was 10, I moved from France to the U.S. without speaking a word of English. I still remember sitting in class and not understanding anything…until one teacher, Mr. Jones, started writing words and using a dictionary to help me learn.
I didn’t just learn English. I fell in love with learning itself.
Today, I bring that same curiosity and determination to every agent I mentor.
I’m always learning new strategies, building better systems, and staying positive even when things get tough because I’ve lived the power of figuring things out.
That’s what you can expect if we work together: a guide who listens, learns, and leads with heart.”
That’s identity.
People follow people who know who they are.
Use this ChatGPT prompt to create yours (copy & paste):
Help me create a 30-second Unique Value Proposition (UVP) I can share at the end of my buyer or listing consultation.
Step 1: Ask me to list 3 words that describe who I am at my core. Values that show up in how I serve clients (example: resilience, honesty, empathy).
Step 2: Ask me to pick one of those words and share a story from my life between the ages of 9–13 that shaped that value. Ask who influenced it (parent, teacher, experience, etc.).
Step 3: Use that info to write a short UVP I can speak in about 30 seconds. It should explain what shaped me and how that shows up in how I serve my clients today. Not as a script, but as a real and personal way to connect with potential clients.
🎥 Resource of the Week
Tina Caul on Getting Buyers to Sign
Tina and Minda break down exactly how to lead buyers like a true pro, not a door opener. You’ll learn how to:
Set expectations with confidence
Express your value in 30 seconds flat
Use buyer stats like a listing appointment
Handle buyer compensation conversations before objections arise
Ask Yourself:
What are the three words that make you... you?
And when you say them out loud, do you feel the story behind them?
Your clients will.
Make every day count!
#LevelUp🚀
Magali
Magali Pattison
Envision VA Home | Agent Launch
Virginia | Nationwide
https://envisioneers.us/careers
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