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The Signal We've Been Waiting For
Real Estate Plan of the Week In Your Inbox Every Sunday
Magali Pattison
August 24, 2025
Agents: after 15 straight months of holding at the highest borrowing costs in over two decades, the Fed just gave its first real signal that the tide may be about to turn.
In Jackson Hole Friday, Fed Chair Jerome Powell said “the balance of risks appears to be shifting.”
Translation: rate cuts could come as soon as next month.
That’s the first clear acknowledgment since June 2023 that we may be moving off this plateau.
Why It Matters for You
For the past year and a half, many buyers have been parked on the sidelines, waiting for affordability to improve. Sellers have been stuck too—unwilling to give up their 3% mortgages.
If the Fed starts trimming rates, even modestly, it won’t just be about the cost of money dropping. It’s the psychological shift: a green light to buyers and sellers that the freeze might finally thaw.
Your Prep Work Now
Smart agents won’t wait for the actual cut. They’ll prepare in advance.
Here’s how:
Re-engage Cold Buyers
Go back through leads from the last 12–18 months who said, “We’re waiting on rates.” Start soft touches now. A small dip can pull them back in.Educate Sellers on Timing
Many homeowners believe lower rates = higher home prices. That anticipation could motivate them to list sooner. Be the advisor who explains the opportunity window before demand spikes.Sharpen Your Market Intel
Talk confidently about how long we’ve been locked at this level (over a year) and what a shift means locally. The agent who leads the conversation earns the client’s trust.
Copy/Paste My Team’s E-mail Template of the Week
Subject: What the Fed’s Recent Signal Means for You
Big news today:
Federal Reserve Chair Jerome Powell just hinted that interest rates may start coming down as soon as next month.
For the past 15 months, rates have held at their highest levels in over 20 years. That’s kept many buyers and sellers sitting tight. But this is the first real signal that the cycle could be reversing.
Why this matters for you:
Lower rates = lower monthly payments for buyers
More affordability could mean more competition in the market
Sellers may see stronger demand if buyers re-enter in larger numbers
What you can do now:
If you’ve been waiting to buy, this is the time to reconnect so we can position you ahead of the crowd.
If you’re thinking of selling, planning now could help you take advantage of the early wave of buyers.
I’m tracking these shifts daily and can walk you through what this means for your specific situation. Want to schedule a quick call?
Reply Yes or [Schedule a Call Button]
Talk soon,
[Agent Name]
P.S. Even a small dip in rates can have a big impact on affordability. Getting prepared now puts you in the driver’s seat when the market moves.
The Playbook This Week
Pull a list of your “rate-watchers.” Anyone who paused because of affordability. Write down at least 15 names and reintroduce yourself before they hear the news elsewhere.
Make every day count 🚀
Magali
Magali Pattison
Envision VA Home | Agent Launch
Virginia | Nationwide
https://envisioneers.us/careers
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