The simple lead source that brought in $106,000 from one batch of letters (yes, really)

Every agent is hunting for the next complex lead system.
Truth is, one of our simplest methods continues to outperform.

Handwritten letters.
Not postcards.
Not mass mailers.
True, personal letters.

Here is what happened.

One batch of handwritten letters brought in one response that resulted in 3 transactions totaling $106,000 in GCI.

We cannot and will not promise results.
But we can share what has already happened inside our own business.

And it didn’t stop there.

We experimented again.
New buyer.
New community.
Same letter strategy.

This time we received 6 homeowner responses within days, and more are still coming in.

Why this works

Homeowners ignore marketing.
They never ignore something that feels personal.
A handwritten envelope communicates intention, care, and relevance.
It feels human in a world full of automation.

What to do when they reply

This is where agents lose opportunity.
It’s not the letter that creates the buyer or listing opportunity. It’s the follow-up.

Here is the approach we use every time.

1) A simple text that confirms their name and asks for availability windows.
Professional. Direct. Easy to respond to.

2) A short, structured call anchored to the letter they received, their property, and what prompted their reply. The goal is clarity and an appointment, not pressure.

3) If the timing isn’t right, we continue with clean follow-ups that position us as the trusted resource until they are ready.

This strategy is duplicatable.
It’s inexpensive.
It’s personal.
And when executed correctly, it can open doors that traditional marketing will never reach.

This Tuesday at 12 PM Mike and I will teach the full system
How to write letters that generate real conversations
How to structure the follow-up
Exact call and text scripts
And the appointment framework that turns curiosity into signed business

Reply if you’d like the Zoom link. Team leaders we’d love to see you too!

Make every day count 🚀

Magali

PS: This is one of the quiet superpowers inside our business. Tuesday’s session will show you exactly how to add it to yours.

Magali Pattison
Envision VA Home, eXp Realty
Virginia | Nationwide
https://www.envisionvahome.com
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