Turn One Listing into Three with This Open House Call Strategy

You don’t need 1,000 cold calls to get more listings.

Sometimes, all it takes is 60 calls to the right people.

Case in point:

Gina on our team made circle prospecting calls Friday morning to invite neighbors to her open house.

She had actual pleasant conversations and one of the neighbors planning to come… yep he’s thinking of listing his own home.

That’s the power of combining an open house invite with a neighbor equity hook.

Why it Works

• Increases your open house traffic (more eyes, more offers for your sellers)

• Positions you as the local market expert

• Creates listing opportunities while you market your current listing

Short Converting Script

Hi [Name], this is [Your Name] with eXp Realty.
I’m calling about the property we just listed not too far from you at [Address].

We’re holding an open house tomorrow from 12 to 2 PM and calling neighbors to see if you can think of anyone who might want to move into your neighborhood?

(Pause. If they say no:)

Well I appreciate you thinking about it. If you’re interested in seeing what houses are going for in your neighborhood come on by and check it out tomorrow 12-2.

Also, as part of the Open House we’re offering free home equity reports for neighbors. Would you like me to prepare one for you to pick up at the open house?

(If they say no again:)

I can send you a digital copy instead. What’s the best email to send it to?

Your Plan This Week

• Pull your neighbor list for your next open house.

• We use RedX but your title company can pull a list for you.

• Make 20–30 invites using the script above

• Track how many turn into open house guests or listing leads

Make every day count 🚀

Magali

Magali Pattison
Envision VA Home | Agent Launch
Virginia | Nationwide
https://envisioneers.us/careers