Writing Winning Offers (even without the highest price)

Real Estate Plan of the Week In Your Inbox Every Sunday

Author

Magali Pattison
June 15, 2025

You nailed the showing.
You led the buyer consult.
You got the agreement signed.

Now it’s time to deliver the offer that gets accepted.

Most agents think writing the offer is the easy part.

But top agents know this is where you win — or lose — the deal.

This week, I’m walking you through the offer process like a pro:

• How to structure, position and deliver it.

The Plan in 30 Seconds

  • Call the Listing Agent First – Ask, “What’s most advantageous to the seller besides price?”

  • Write the Offer to Be Easy to Say Yes To – Use short timelines, flexible terms, and strong financing

  • Loop In Your Lender – Use a lender who underwrites upfront and is responsive to listing agents

  • Bundle All Docs Into One PDF – Use ilovepdf.com to merge your offer package into one clean file

  • Send a Strong Cover Email – Present the full picture clearly and professionally

What Listing Agents Want (but Rarely Get)

Before you write a single line on the contract, pick up the phone.

Ask the listing agent:

“What’s most advantageous to your seller?”

Their answer is gold.

It helps you tailor terms that matter like timing, repairs, or flexibility. It shows you're collaborative. And it prevents you from “guessing” what the winning offer actually is.

How to Present a Clean Offer

Include:

  • The full contract

  • Signed buyer agreement

  • Pre-approval (preferably with underwriting done upfront)

  • Any relevant disclosures

Pro Tip: Use ilovepdf.com to combine all documents into a single PDF.

Make it easy for the agent (and their seller) to review. DON’T make them dig through 7 attachments.

Include the Lender Early

Strong lenders = strong offers.

Tag your local lender in the intro email and make sure they reach out directly to the listing agent.
Let the seller know they’re working with a buyer who’s already underwritten, approved, and serious.

Sample Offer Email Template

Subject: Offer for 123 Main Street – Clean Terms, Local Lender, Great Fit

Hi [Listing Agent Name],

Please find attached a full offer package from my buyers for 123 Main.

Offer Price:  $525,000
Loan Type: Conventional
Lender: Guild Mortgage (local lender & underwriting completed), copied here
EMD: $5,250
CCA: $0
Home Inspection: 3 days
Closing Date: July 15, 2025

Buyer is flexible on closing and willing to rent back if needed. They absolutely love the home and are excited to make it theirs.

Let us know what questions you have. We’re standing by.

— [Your Name]

Pro Tip: Prepping the Buyer for the Offer

After you talk to the listing agent, prep your buyer the right way:

“Here’s what I’d recommend based on the comps and our market research [insert data and terms] It’s not just about price, it’s about positioning.
We’re walking a fine line between protecting you and being competitive.
We’ll use inspection, lender strength, and closing terms to your advantage.
And if anything comes up, we’ll renegotiate or walk away. You’re protected either way.” -Mike Pattison

This builds trust, detaches emotion, and makes it easy for buyers to say, “Let’s go.”

Top agents don’t just write offers — they engineer wins.

Step into that role. Own that identity. And start stacking accepted contracts.

Next week, we’re diving into our new series: sellers

Make every day count and I’ll see you next Sunday!

Magali
#LevelUp🚀

Envision VA Home | Agent Launch

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